Microsoft Advertising November updates for your holiday campaigns

Tuesday, November 10, 2026

Tools, insights, webinars, and strategies to help prepare for a successful holiday season | View as a webpage

Microsoft Advertising Insider

Hi there,

Make the most of your 2026 holiday marketing program with insights from Microsoft Advertising’s holiday webinar series. With your holiday campaigns now up and running, the work shifts from planning to taking advantage of opportunities and adjusting as customer demand changes.

Explore the trends, consumer behaviors, and market-specific opportunities shaping the season, with actionable insights to help you optimize your campaigns and drive results throughout the holidays. Every webinar is on demand, pick the ones that fit your business and put what you learn to work in your marketing strategy.

Watch now >

Our top picks for you

What’s new in Microsoft Advertising this holiday season

AI can take a lot of work off your plate this holiday season, and Microsoft Advertising's October updates give you more ways to steer it and measure results. Performance Max adds new targeting and reporting options, messaging guidelines in open pilot can help AI-generated ad copy maintain brand consistency and meet business requirements, and Conversions API is now generally available to give AI-powered bidding strategies richer conversion signals to drive better business outcomes.

Read the latest updates >

How to earn a place on the holiday shortlist for holiday shoppers

Help holiday shoppers discover, compare, and shortlist your brand before peak buying begins. Build audiences early, refresh gifting creative, strengthen product feeds, and connect discovery across AI and Search, Shopping, and Audience ads to drive sales. And for more step-by-step strategies to win on who you reach this season, check out our latest guide: Unwrapping Performance: The Advertising Holiday Playbook.

Download the playbook >

Did you know you can reach DuckDuckGo, Yahoo, and Snap through Microsoft Advertising?

Expand your reach through Search Partners including DuckDuckGo, Yahoo, and Snap to mobile devices and younger audiences. Advertisers who opted into Search Partners saw a 45% better conversion rate on those placements. You can make the choice at the ad group level for controlled testing.

Learn more >

More visibility, more insight: What’s new in Microsoft Clarity

See how AI agents experience your website with Clarity. Understand what they do, test whether they can complete key tasks, and uncover opportunities to optimize your content for agents. Explore this and other new features we’re releasing.

Learn more about Clarity >